Guaranteed Authentic
Live Music Needs A Tuneup To Entice The Audiences Of Tomorrow (fastcompany)
Everybody has a concert story. Whether it’s lifting Wayne Coyne aloft in his
human-sized gerbil ball at a Flaming Lips show, camping out all night for
Springsteen tickets, or being hypnotized by Skrillex’s beats, you’ve probably
got a story, too.
Though individuals’ narratives about their concert experiences remain in many
ways unchanged, the concert industry itself has evolved over the past 10 or 15
years, because now, it’s overtaking album and record sales (digital or
otherwise) as the primary source of revenue for big names in the music
industry.
In the past, concerts were little more than promotional appearances for
record, tape, or CD sales. Popular artists blew into town, played one
underpriced show, which guaranteed a sellout, and created a vacuum of envy
among those who couldn’t go. That, in turn, made the unfortunate masses go out
and buy those little pieces of plastic or vinyl that enabled them to at least
hear their heroes, since they hadn’t been lucky enough to see them in the
flesh.
But it’s not like that anymore. Which makes marketing and pricing concerts
right critical to the health of the music business overall.
In the early 2000s, people stopped buying those …
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