Frosty White
Consumers Critical of Coca-Cola New White Cans (newsy-allvideos)
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(Image source: Inquisitr)
**BY JENNIFER LONG**
Coca-Cola is ditching the frosty white holiday cans and going back to classic
red.
The temporary switch was part of a holiday marketing tradition. The white cans
were supposed to be in stores until February to raise money for Coke’s
favorite endangered animal-the polar bear.
But the new look fizzled out. WFLD explains why.
**”Consumers hate it. They say that those white cans look like the Diet Coke
cans. They’re getting confused, they’re buying the wrong ones, they’re
returning them and then some people say the coke actually tastes different in
a white can.”**
Different taste? Well Coke says that’s just crazy. Here’s what a rep told ABC.
**”Whenever we change our packaging we nearly always hear form a handful of
people that believe the taste is different. Of course it isn’t. Still,
consumers are trained to be influenced by color. So perhaps Coke shouldn’t be
surprised by the complaints.”**
But Coke’s marketing executives say they wanted a “disruptive campaign” to
grab attention. And a writer for Bang Style says they got what they were
looking for.
**”Disruptive is definitely what they got. Screw the polar bears; fans just
want their red cans …
Frosty White, Mustasch
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Corelle Livingware Corelle Fun Packs, Winter Frost White $19.75 1040096 This Winter Frost White set is perfect for serving a popcorn or chips to guests. Corelle Livingware dinnerware has the smarts and savvy to take what you dish out and still impress your most scrutinizing dinner guests. It is dinnerware that you can trust to stand up to the rigors of daily life and still look good. Includes: -1 2 qt. Bowl -4 28 oz. Bowls Features: -Basic white pattern perfec… |
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Christmas Island $7.14 No Description AvailableNo Track Information AvailableMedia Type: CDArtist: REDBONE,LEONTitle: CHRISTMAS ISLANDStreet Release Date: 11/04/2003… |
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Wild Style [VHS] … |
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